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The document, &quot;Working Together to Build a Powerful Brand,&quot; is the 2020 Shriners Hospitals for Children Identity Standards manual. It outlines strategies for brand consistency across various media and locations. This includes guidelines for the organization’s visual identity, such as logo usage, color palettes, typography, and support graphics. The manual emphasizes the importance of maintaining uniformity in branding to create a strong, cohesive image.<br /><br />The history and growth of Shriners Hospitals for Children are highlighted, noting its expansion from one hospital in 1922 to a renowned pediatric specialty health system with 22 locations across North America by 1985. The brand has evolved to ensure consistency in an interconnected world.<br /><br />Key elements include the mission and vision statements, which emphasize providing high-quality care to children with complex health needs, advancing medical education, and conducting research to improve quality of life. The manual insists on the importance of using consistent language and visuals to communicate this mission effectively.<br /><br />For visual consistency, the manual provides detailed instructions on the correct usage of the Shriners Hospitals for Children logo, including color variations and minimum size requirements. It also explains the use of co-branding, proper typography, and additional graphic elements like icons and patterns.<br /><br />Moreover, the manual sets out specific standards for photography, ensuring images reflect hope, compassion, and the organization’s core values. It also touches on legal requirements related to patient photography and the necessary releases for using images in marketing materials.<br /><br />The document also includes templates and examples of stationery, video materials, and email signatures, as well as guidelines for approved paper stock to maintain brand cohesion. Overall, the manual serves as a comprehensive guide to preserving the brand integrity of Shriners Hospitals for Children across all touchpoints.

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Doctor Vela

Keywords

brand consistency

visual identity

Shriners Hospitals

logo usage

color palettes

typography

mission statement

photography standards

marketing materials

brand cohesion

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